Our Story
Born from a Love of Craft
Jaipur, India — where every piece tells a story
Aurum Crafts was born out of a desire to create homeware products that are meticulously handcrafted by the local artisans of India. We believe that the objects we surround ourselves with should carry meaning — and nothing carries more meaning than something made by human hands, with care, skill, and generations of tradition behind it.
Founded by Punit & Chandni in the heart of Jaipur, Aurum Crafts is our little celebration of craftsmanship — blending the timeless traditions of Indian artistry with a modern, everyday sensibility.
Rooted in Jaipur & Bagru
Our story is inseparable from the city of Jaipur and the artisan village of Bagru — a place where craft traditions have been passed down through families for centuries. The artisans we work with are masters of their trade: woodworkers, hand-painters, and finishers whose skills have been honed over lifetimes.
When you bring an Aurum Crafts piece into your home, you're not just buying a product — you're connecting with a community of makers who pour their heart into every stroke of the brush and every turn of the chisel.
The Craft Behind Every Piece
Each Aurum Crafts product begins its journey as raw, natural wood — carefully selected for quality and character. Our artisans then shape, sand, and prepare each piece by hand before the real magic begins: the hand-painting.
Using traditional techniques passed down through generations, our painters apply intricate patterns and motifs with remarkable precision. No two pieces are ever exactly alike — the slight variations in pattern and colour are not imperfections, they are the signature of the human hand.
Once painted, each piece is carefully finished and inspected before it makes its way to your home. The process is slow, intentional, and deeply personal — the very opposite of mass production.
Crafted with the Earth in Mind
Sustainability isn't a trend for us — it's woven into the very fabric of how we work. We use natural materials, support local supply chains, and keep our production rooted in the community. By working directly with artisans in Jaipur and Bagru, we help preserve traditional livelihoods and ensure that the skills of these master craftspeople are valued and sustained for future generations.
Every purchase you make directly supports the artisan families behind your piece. That's a chain of impact we're proud of.
As Seen in The Better India
Our work and our artisans have been featured by The Better India — a recognition of the meaningful impact that conscious craftsmanship can have on communities and the planet.
"Each piece we create is like a little celebration of craftsmanship, blending tradition with a modern touch."
— Punit & Chandni, Founders of Aurum Crafts